The logo of the new banner was launched by producer ‘Gemini’ Kiran. Director SV Krishna Reddy unveiled the Trailer. The big CD was launched by Acchi Reddy and Krishna Reddy.
The occasion was graced by MAA president Shivaji Raja as the chief guest. He said, “No matter where you are from, your love towards cinema will speak for itself. I am glad that the producers of this film have come from New York to make this Telugu film. I sincerely hope that this one will bring fame to the lead actors and everyone else. Senior actor Suresh has told me ‘4 Letters’ has come out really well. I wish that Eswar will go a long way.”
SV Krishna Reddy said, “The hero’s energy levels in the songs are superb. He has done a great job. Eswar has a great dream. He wants to grow as a commercial hero. He has reached this stage because of the support given by his parents and family members. Without parental support, it’s not easy to grow in any profession. I pray that the attempt to give a nice entertainer to the audience will be rewarded. I have liked the folk songs.”
Acchi Reddy said, “It’s always good if small films do well at the box office. I trust that ‘4 Letters’ is a well-made film high on quality. I am sure that it’s going to be a big hit, having watched the songs and the trailer. It’s not about how many stars are there in a film, how many crores of rupees have been spent. The success of ‘Hushaaru’ says it all. I congratulate Uday Kumar garu, who is introducing Eswar with this film. The director has infused masala elements to attract youngsters.”
Chandrabose said, “Once, I went to the US to judge a show. Eswar was one of the participants in the singing competition. He is a nice singer and a good student. He can dance very well. Uday Kumar garu hosted me in the US and he was such a nice host. The music director Bheems’ style is something I love. His songs are very good for this movie. Lyricist Suresh knows the audience’s pulse.”
Director R Raghu Raj said, “We completed the entire shoot in 75 days. It was possible only because of my team. We are coming up with a very good message. Once, while coming back from the airport in Hyderabad, I happened to see a message in the cab. It said, ‘Science is about thinking. Engineering is about doing. But engineers are dying’. My cabbie told me that he is an Engineer. A thought came to me at that time and that thought inspired me to make this movie. I am dedicating ‘4 Letters’ to all the Engineers out there. We have touched upon a unique point in the second half. I have tried ‘Love at seven looks’ concept.”
Producer Uday Kumar said, “Ours is a Telugu family settled in New York. We have been there for 21 years now. We follow Telugu traditions in the family. My daughter is a Bharatanatyam exponent. We wanted to make our son a doctor. But since he told us his interest lies in acting, we sent him to acting ‘guru’ Sathyanand garu. We are very happy that everyone is complimenting our son after seeing the trailer and the songs. We will continue to introduce fresh talents under our banner.”
Eswar said, “I have completed my studies in the US. I have always loved movies. I felt nervous when I stepped in India to pursue acting. The director planned a workshop with us actors ahead of the production works. He fine-tuned my body language and taught me discipline. I trained under Sathyanand garu.”
Vidyullekha Raman, Satya Krishnan, senior actor Suresh, Gowtham Raju will also be seen in the movie. Music is by Bheems Cicerolo and cinematography is by Chitti Babu K.