US Premiers: Dull Response For Ram Charan’s Vinaya Vidheya Rama!

US Premiers Dull Response For VVR

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Sankranthi season is one of the biggest seasons for Tollywood films.  Three straight films and a dubbed film are slated for the release and three of them already hit the screens.  Nandamuri Balakrishna’s film ‘ NTR Kathanayakudu’ released on January 9 and the premiers shows fetched nearly half a million dollars gross($473k).  Considering the high target the collections are pretty average.  
Coming to the present, Ram Charan-Boyapati Sreenu film hit the screens today i.e., Friday. US premiers were screened on Thursday night itself and the collection figures are out.  ‘Vinaya Vidheya Rama’ has managed to go past just $100k as per the latest update.  The trade analysts are saying that the premier collection figure may not cross $150k.  This is a real shocker for the makers.  Even medium range hero films are collecting more than $150k easily from the premiers.  Vijay Deverakonda’s ‘NOTA’, Varun Tej’s ‘Tholiprema’ are examples.  
If we compare Balayya’s ‘Kathanayakudu’ collections, VVR premier collections are not even one third.  Trade analysts are saying that routine mass masala content might have played the spoilsport.  We have to wait and see how the movie performs in the long run.

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